Do I need a different landing page for each promotion?
It can be a new landing page per campaign, or adapting an existing one when your offer changes — it depends on how different the campaigns are.
GUIDE
What is a landing page and when do you need one
Not every promotion needs a full website. Sometimes what you need is a page focused on just one thing. Here's what a landing page is and when it's really worth having one.
How is it different from a regular website?
A regular website presents your whole business: who you are, what you offer, how to reach you. A landing page instead focuses on one single offer, product or event, without distracting the visitor with other information.
When is it worth using a landing page?
When you're launching a time-limited promotion, a new product, a one-off event, or when you're investing in paid ads and need every click to have the best chance of becoming a customer.
Why it works better than sending traffic to your general site
If someone clicks an ad about a specific promotion and lands on your general homepage, they have to search for the information they're interested in. A landing page focused on that same offer removes that step and improves conversion.
It doesn't replace your main site, it complements it
Your website remains your permanent base. Landing pages are one-off pieces built for specific campaigns, which can coexist with your main site without replacing it.
Is it useful if I'm not going to pay for ads?
Yes, it also works shared directly on WhatsApp or social media, though its biggest advantage shows when combined with paid ads.
YOUR PROJECT STARTS HERE
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