GUIDE

Website vs. social media only: what's right for your business

Many businesses in Mexico start out with just Instagram or Facebook, and it works — up to a point. Here's what a website can do that social media can't, and when it's really worth taking the step.

What social media does well

It's free, quick to use, and great for showing your human side: day-to-day photos, stories, direct interaction with customers. For many businesses starting out, that's enough at first.

What social media doesn't control

The algorithm decides who sees your posts, not you. Your profile can get lost, reported, or simply stop showing up to your followers without warning. You also don't show up on Google when someone searches for your type of business without knowing your name.

What a website adds

You show up on Google when someone searches for what you offer, not just when they already follow you. You control how your brand looks, without depending on some app's design changes. And you have a permanent place for your catalogue, menu or portfolio, that doesn't get lost among old posts.

When is it worth having both?

The ideal isn't choosing one over the other: social media attracts and builds closeness, while a website turns that attention into customers who find you by searching, and gives your business a serious, professional place to land.

If I already have a lot of followers, why do I need a website?

Followers don't always turn into customers who find you searching on Google. A website reaches people who don't know you yet but are searching for exactly what you offer.

Is a website expensive compared to just using social media?

Social media is free to post on, but a custom Bedolt website starts at 499 MXN — a one-time investment, not a subscription.

Can I link my social media from my website?

Yes, that's the recommended setup: your website as your professional base, with your social media linked from there for people who want to follow you more closely.

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Tell us about your business and we'll tell you if a website fits

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